Flexible concept for a personal hair care brand with great legacy

Heritage brand Hårologi is just about to launch their re-branding, and found themselves in need of a strategy and communication to do so successfully.

Based on the brand’s 50-year knowledge about hair, and it’s customizable product range, we have developed the concept "Hair Care Through Life". The essence of the communication is to share the brand’s expertise in a personal and accessible way. The concept is also used as the brand's new tagline and will work seamlessly on every market.

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