Rapunzel of Sweden
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Brand book
Communications strategy
Graphic identity
Photo & video campaign
Art direction
Set design
Credits
Copywriter: Mina Neumüller
Production: Studio Femme
Photographer: Alma Vestlund
Cinematographer: Kalle Stillersson
Photo assistant: Emma Grann
AD assistant: Theo Lancelot
Retouch: Saga Wendotte
Stylist: Ulrika Lindqvist
MUA: Evelina Andersson
Hair: Rapunzel Studio team
Models: Julia Longoni, Cecilia Aqyei, Helena Larsson (Ksting)
An extendable brand concept
We have all had hair cuts we immediately regretted, but what if we didn’t need to worry about waiting for the hair to grow back? Together with Rapunzel of Sweden, the Nordic market leader in hair extensions, we created the concept “It’s okay to change your mind”. Including extensive strategic work, communication guidelines and a fresh take on the identity. The new brand concept spans across all touching points to secure a further successful expansion.
The identity and communications concept was applied to a number of units, one of them being the e-com. This was to make the in-house implementation of the design simple and unified.
