Parfym.se
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Logotype
Graphic identity
UI/UX design
Wireframes
A partner project
with Story Relations
Rebranding of beauty destination Parfym.se
Parfym.se is one of the biggest beauty destinations in Northern Europe. We’ve updated their old costume and dressed them in a modern look and feel. We also focused on making it easier to find what you’re looking for while shopping.
Parfym.se wanted their website and design to better showcase their wide range of brands; from budget to luxury, with a premium shopping experience.
With a high conversion rate, the challenge was to keep the feeling of making a good deal, but at the same time, having a minimalistic design.
