Understatement
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Logotype
Graphic identity
Web design direction
An identity that lifts both boobs and spirit
Understatement reclaims women’s underwear by keeping it simple: No annoying underwire, restrictive padding or itchy tags. NUDLA developed a graphic identity that boosts the straightforward and important mission of the brand.
The symbol was created to work as a brand identifier in small formats, digital spaces and serve as an addition to the logotype. The initials of the company playfully translated into a pair of swinging boobs.
The colors originates from the featured product, allowing the identity to be flexible and on trend with the collections.
As a D2C brand the e-com is a vital part of the communication. We created web design sketches that was easy to implement by the in-house team.
With a clean, minimalistic layout and consistent use of typography, we both simplified the customer shopping experience and expanded the universe of Understatement.
